GURU FILE · FILE NO. 012

Grant Cardone

A securities class action revived by the Ninth Circuit against Cardone Capital over projected returns. He has filed two nine-figure defamation suits. The “SEC settlement” story is wrong — there is none.

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The “SEC settlement” story is wrong — and that is the catch. There is no SEC enforcement action against Grant Cardone, Cardone Capital, or any Cardone Equity Fund. Every “Grant Cardone SEC settlement” article on the open web is repeating a rumor that does not match the record.

1. The claim they sold

Grant Cardone markets a portfolio of overlapping programs: Cardone Capital (multifamily real-estate syndications pitched to retail investors), Cardone University (sales and business training), the 10X Growth Conference (annual live event at the MGM Grand Las Vegas), the “Build an Empire” mastermind, and a back catalogue of books including The 10X Rule, Sell or Be Sold, and Be Obsessed or Be Average. The flagship promise is the “10X” thesis: learn to grow sales ten times, dominate marketing, and scale faster than peers.

His own conference site bills him as “Named the #1 marketer to watch by Forbes Magazine” (10X Growth Conference homepage, retrieved September 2026). The 10X Business Summit landing page invites participants to “learn proven strategies to grow sales, dominate marketing, and scale your business faster in 2026” (10X Business Summit landing page, retrieved September 2026).

2. The record

The “SEC settlement” story is wrong. There is no SEC enforcement action, settlement, or fine against Grant Cardone, Cardone Capital, or any of the Cardone Equity Funds. The 2018 SEC interaction is a staff comment letter that forced Cardone to remove a “15% annualized return” projection from his offering materials (CrowdfundedWealth editorial review). That false narrative, repeated by hundreds of websites, drowns the real record. A documentary subject who survives an internet rumor because he has not been charged by the SEC — but whose own investors are the plaintiffs on a different front.

The real federal record is Pino v. Cardone Capital, LLC. Filed in the Central District of California and revived by the Ninth Circuit on June 10, 2025. Allegations (unproven; defendants deny): that Cardone, Cardone Capital LLC, Cardone Equity Fund V, and Cardone Equity Fund VI “violated federal securities laws by making misleading statements or omissions in connection with the offering and sale of investments in Funds V and VI.” Cardone has publicly described the projection language as protected opinion; the Ninth Circuit panel disagreed for pleading-stage purposes and reversed the district court’s dismissal (Duane Morris attorney alert, June 2025).

Cardone is also a plaintiff. In January 2024, Cardone filed a $100 million defamation suit against a critic after a 2023 livestream in which the critic called Cardone a “fucking fraud”; the case settled under confidential terms in January 2025. A second nine-figure suit against Formula One Group and Hard Rock Cafe alleges a stolen watch during a Miami Grand Prix event in 2024. The visual, on the public record: class-action defendant on one side, defamation plaintiff on the other — with no press-release accountability on either.

3. What it means for a buyer

Cardone’s marketing promise is that he can teach anyone to grow sales 10X. A federal appellate court has ruled his offering materials for Cardone Capital contained actionable statements about projected returns that go beyond opinion under federal securities law. He was not convicted; defendants deny the allegations. But the suit survived his motion to dismiss, and the projected-returns claim that triggered the case is the same kind of claim he makes publicly at 10X events.

The “SEC fine” internet meme is false. That false narrative, repeated by hundreds of websites, helps Cardone by drowning the real record. The honest finding is to publish the actual record, not the meme.

4. Current standing

Cardone Capital continues to market funds to retail investors; the class action will be litigated on remand at the district-court level after the Ninth Circuit’s June 2025 reversal.

Primary reading